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A March 2011 story in the Los Angeles Times suggested that Significant Objects may be the literary vanguard of a trendy branding strategy. Visit Press Clippings | Significant Objects (https://significantobjects.com/press-clippings/)
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About the Significant Objects Project | Significant Objects
Stories are such a powerful driver of emotional value that their effect on any given object’s subjective value can actually be measured objectively. — Joshua Glenn and Rob Walker
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[The auction for this Significant Object, with story by Meg Cabot, has ended. Original price: 75 cents. Final price: $108.50.]
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[The auction for this Significant Object, with story by William Gibson, has ended. Original price: $2.99. Final price: $101.00]
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Significant Objects | ...and how they got that way
Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.
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