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Stories are such a powerful driver of emotional value that their effect on any given object’s subjective value can actually be measured objectively. — Joshua Glenn and Rob Walker Visit About the Significant Objects Project | Significant Objects (https://significantobjects.com/about/)
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About the Significant Objects Project | Significant Objects
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Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.
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