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Understanding the STDP Process in Marketing

There are four key components of the STDP process = segmentation, targeting, differentiation and positioning - they form the foundation of marketing.
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What is the STP Process?

The STP process stands for market segmentation, target markets and product positioning. Designed for university-level marketing students.
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The Basic STP Process

A quick and simple introduction to the STP process for marketers.
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Terms and Conditions - Market Segmentation Study Guide

Last updated: Please read these Terms of Use ( Terms , Terms of Use ) carefully before using the website (the Service ) operated by ( us , we , or our ). Your access to and use of the Service is conditioned on your a
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More Resources - Market Segmentation Study Guide

All About Perceptual Maps - includes a free Excel template for creating perceptual (positioning) maps Understanding Cluster Analysis for Marketing - includes a free Excel template to play with, to quickly understand how
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Privacy - Market Segmentation Study Guide

Market Segmentation Study Guide
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What is the Segmentation Study Guide?

This study guide has been prepared by an experienced lecturer and practitioner to meet the needs of university-level marketing students.
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FAQ’s - Market Segmentation Study Guide

FAQs How do I quote the study guide in assessments? Is this website free? Can I copy/paste the diagrams? How reliable is the information provided? Can I translate the pages? How do I quote the study guide in assessments?
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Market Segmentation Study Guide Market Segmentation Study Guide

The following diagram highlights the overall STP process in nine steps:
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An Example of the Segmentation, Targeting and Positioning Process

A good example of the segmentation, targeting and positioning process (STP) by Pepsi against Coca-Cola during the Cola Wars era
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