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There are four key components of the STDP process = segmentation, targeting, differentiation and positioning - they form the foundation of marketing. Visit Understanding the STDP Process in Marketing (https://www.segmentationstudyguide.com/understanding-the-stdp-process-in-marketing/)
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What is the STP Process?
The STP process stands for market segmentation, target markets and product positioning. Designed for university-level marketing students.
https://www.segmentationstudyguide.com/stp-process/what-is-the-stp-process/
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The Basic STP Process
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Terms and Conditions - Market Segmentation Study Guide
Last updated: Please read these Terms of Use ( Terms , Terms of Use ) carefully before using the website (the Service ) operated by ( us , we , or our ). Your access to and use of the Service is conditioned on your a
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More Resources - Market Segmentation Study Guide
All About Perceptual Maps - includes a free Excel template for creating perceptual (positioning) maps Understanding Cluster Analysis for Marketing - includes a free Excel template to play with, to quickly understand how
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