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Market Segmentation Study Guide Market Segmentation Study GuideThe following diagram highlights the overall STP process in nine steps:
Understanding the STP Marketing ProcessUnderstanding the STP marketing process (segmentation, targeting and positioning) by reviewing the basic and the full STP models. Ideal for university students.
An Example of the Segmentation, Targeting and Positioning ProcessA good example of the segmentation, targeting and positioning process (STP) by Pepsi against Coca-Cola during the Cola Wars era
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