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Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively. Visit Significant Objects | ...and how they got that way (https://significantobjects.com/)
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Press Clippings | Significant Objects
A March 2011 story in the Los Angeles Times suggested that Significant Objects may be the literary vanguard of a trendy branding strategy.
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About the Significant Objects Project | Significant Objects
Stories are such a powerful driver of emotional value that their effect on any given object’s subjective value can actually be measured objectively. — Joshua Glenn and Rob Walker
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Significant Objects | ...and how they got that way
Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.
http://significantobjects.com/
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TOTEMS | Significant Objects
Objects from the natural world — animal, vegetable, or mineral — that are tutelary spirits
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