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Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.Michael Freedman, Mythili Vutukuru, Nick Feamster and Hari Balakrishnan, Geographic Locality of IP Prefixes, Internet Measurement Conference (IMC), 2005 A common usage of geo targeting is found in -- Wikipedia

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