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The document discusses the importance of data-driven approaches in lead generation campaigns, emphasizing the need for businesses to understand their target audience and utilize both inbound and outbound tactics. It high Visit Taking The Guesswork Out of Your Lead Generation Campaign | PPTX | Mar (https://www.slideshare.net/slideshow/taking-the-guesswork-out-of-your-lead-generation-campaign/269262371)
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