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In PPC, always leave space for continued refinement and new discoveries, but don t take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman exp Visit PPC Ad Creative: Follow the Rules, Dammit! - Page Zero Media (https://www.pagezero.com/ppc-ad-creative-follow-rules-dammit/)
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